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Amazon Video Direct (AVD) has a large number of users. The Amazon requires closed captions for its AVD to be able to serve their customers in a better way. Amazon wants to make a consistent video viewing experience of their customers.
Adding closed captioning to AVD is also going to increase their video viewership by adding more people like – deaf viewers, hearing impaired viewers, nonnative English speakers and users who prefer viewing videos without sound.
Out of the total viewers that Amazon’s AVD have, more than 30% of them prefer viewing videos with closed captions on. And 80% out of these 30% are the viewers without any hearing impairment. Adding closed captioning to your videos can increase the view time by 12% and Amazon don’t want to miss out on it.
Since generally people love watching videos without turning on the sound, closed captions has become a requirement for the Amazon for most of the professional videos.
Amazon’s Prime Video is a home to more than 100 million members. So, for a brand like Amazon, accessibility is an important thing in their operations.
For submitting content to Prime Video Direct, you have to follow certain specifications regarding your caption file to get accepted. The specifications are –
1. Language Requirements – You have to choose the language of the video file to match the location’s supported languages. The audio as well as the closed captions need to be in English for United States.
2. Metadata Language – The language of the metadata either must match with the audio language or with the caption language.
3. Time Code Format – Amazon wants all the time units to be in 2-digits except the millisecond one, which it wants in 3-digits. Also, colons must be there to separate different time units except millisecond, where the comma must be used.
4. Character Encoding – Character coding is important for your viewers to understand different characters. Amazon wants it to be UTF-8 encoded.
Amazon accepts closed captions in many file formats from its video creators. Following are the file formats accepted by Amazon for prime Video Direct –
We are among the few best Amazon closed captioning providers. We have specialization in guaranteeing high quality amazon video captioning. We have language experts to deal with the certain language captioning requirements.
We offer Amazon closed captioning services at very affordable prices. Other than just generating the captions, we also make sure to provide the file in a proper format accepted by Amazon. We also make sure to fulfill all the Amazon closed captioning specifications.
We take care of everything and deliver you the final file, which meets all the specification of Amazon closed captioning, and you just supposed to upload the file along with your video.
Why Vanan For Amazon Closed Captioning Services
There are multiple file formats that Amazon supports for the captions. These are – .xml, .stl, .dfxp, .iTT, .scc, .srt.
Amazon closed captioning is important for –
Yes. We know the importance of nonverbal elements and never miss to include them in the captions.
Automated captions are machine generated and has a long way to go. No doubt that it will take less time, but it will also make you compromise on accuracy and quality. We recommend going for a professional amazon closed captioning service provider like Vanan.
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