If you are a blogger, content creator, or entrepreneur looking to improve your video’s search ranking, you can choose to add subtitles to help you with it. Find good subtitling services to get the job done for you.

How Can Subtitles Help in SEO?

What is a Subtitle?

A subtitle is a text you add to describe the audio in a video to help people understand the content effectively in the language of their choice. It is one of the popular ways to publish videos and attract an audience from different parts of the world, irrespective of language barriers.

How Do Subtitles Benefit SEO?

Search Engine Optimization (SEO) is one of the most crucial web optimizations for improving rankings on Google. It helps in increasing your online presence and attracting potential customers.

Brands, bloggers, entrepreneurs, and business owners need to popularize their content through videos on several web platforms with a booming video culture.

Search engines cannot read your audio content. By adding subtitles to your videos, you are providing textual content which search engines can crawl through. This, in turn, affects the ranking of your page in search engine results.

5 SEO Benefits of Subtitles

Video subtitles are one of the easiest ways to gain views and engagement for your videos globally and improve Google rankings. It also helps in enhancing the audio of the video content. Let’s check out the benefits of subtitles in SEO,

  1. Subtitles Make Content Readable:  When a viewer can interact and engage with the video content, it helps increase the watch time on your website or social media platform. Subtitles are added with high accuracy in the preferred language to make it easy for the audience to follow the video content.
  2. Subtitles Improve Video Traffic:  Google easily recognizes a video having good subtitles with at least 98% accuracy. Once you add the perfect subtitles for your videos, you can increase web traffic. Adding subtitles to a video makes it easier for anyone to follow the video and improves customer engagement.
  3. Subtitles Boost On-Page Ranking:  Adding subtitles to your video on your social media platforms will help boost on-page ranking. The visual impact of your videos becomes more remarkable due to subtitles. It impacts the website’s user experience by getting plenty of audience attention, which improves your rankings.
  4. Subtitles Attract Wider Audience:  It is vital to make your content accessible to people who can’t hear or with other minor hearing issues. Even healthy people like to watch videos without the sound during office hours or while commuting. Adding subtitles to a video allows people from different parts of the world to watch your videos. 
  5. Subtitles Increase Potential Customers:  Many brands try to popularize their services or products on social media. Adding social media subtitles in marketing videos will improve the visibility and reach of your products. You can develop social media marketing campaigns with subtitles that help grow your business with improved sales and leads.

If you want accurate and fast subtitling services, you can contact Vanan Services for the best video subtitling services at affordable prices. We also provide translation and transcription services for our customers.

Get in touch with us to know more now!


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