Video producers are probably considering investing in professional captioning services only because of sections 508, ADA, and AODA, right? If you think the same, then you are unaware of the hidden perks of closed captioning that people in this tech epoch use, besides those having a bad hearing condition.
A survey was done by Verizon Media — An American multinational technology company — & Publicis Media — French multinational advertising, which revealed that 80% of the video caption users have no hearing difficulty. Read on as we discuss how many people can benefit from captions.
People in Public Places & Students
With smartphones in virtually every pocket, viewers can have access to media content anywhere and anytime. But, what if they do not have headphones, and the environment is a library, concert or a noisy bus, how would they watch the video?The answer is closed captioning through which the viewers can watch the entire video by reading the captions to understand what’s going on without having to put on their headphones.
Even in bars and restaurants, or airports, closed captions allow viewers to know what’s happening on-screen when the volume is low.
Also, students studying from videos would prefer them with captions for better understanding.
So, this mounts for a huge viewer base that can not be overlooked when considering closed captioning services.
ESL Viewers
As the Internet has made the entire world one big community, there aren’t any language barriers. So, the ESL viewers are soaring — these are people with English as their second language. With closed captioning, not only ESL people are benefited, but also brands in pursuit of reaching out to larger audiences to every nook and corner of the world.
People who have recently migrated to the US use closed captions to improve their language learning process.As per the Television Decoder Circuitry Act of 1990, modern television must be paired with decoders for closed captions.
Provides Clarity
*80% of viewers complete watching the entire video when closed captions are available.
The closed captions provide the video viewers with better clarity of the names of the characters or people in the video. The brand and technical terminologies are clearly explained through the closed captions. The information can be retained better with the help of closed captions, also people use the captions to check the information again before having to view the entire video. In other words, the closed captions serve as a supplement tool to anyone learning English. Watching videos with subtitles is way more cost-effective than enrolling in English classes.
However, closed captions are only going to benefit, if they are carefullydrafted by a highly-qualified language expert with vast knowledge of how closed captions works and language hold.
The Bottom Line
Finally, if you are a video content producer or a brand investing heavily in video marketing, then investing in professional captioning services is a must. The captions improve the online indexing and searching of the video content on top search engines such as Google.
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