Although English is one of the most spoken languages across the world, millions of non-native English speakers have limited knowledge of vocabulary and struggle with its accent. So, it makes complex video messages more difficult to understand. 
Therefore, companies that aspire to emerge in the global markets might not be able to augment popularity if their video marketing stays confined to the English language. Producing subtitles for international markets may overcome this issue. Here’s how subtitling services can expand your business to global markets.

1. Provide each video with captions and subtitles in multiple languages

Subtitles widens the reach among a wider range of audiences. You just need to select the languages depending on international markets targeted by the video content. You may even review where the website and social media traffic comes from, thereby deciding the languages to choose. 
Thus, upon figuring out the location of the international audience, you may capitalize on the existing market. You can also identify versatile opportunities to expand in a foreign country. Adding captions is another step to upscale in the global markets. In this manner, you can cater to the requirement of international viewers. 

2. Adding open captions and subtitles

When the video content gets viewed by a large section of audiences (like ads playing at the start of films), you may consider adding subtitles and open captions. Text gets burned into a film. Thus, subtitles do not need manual activation. Text appears on the videos. 

Open captioning will ensure that regardless of the audience type, they will watch the videos and also understand it. Some more places of using subtitling include the videos screened in restaurants, gyms, airports, other public places, and social media. Including subtitles in the videos will help you cater to international and non-English speaking audiences. 

3. Provide subtitles for social media videos

It becomes a challenging scenario to scale the video marketing approaches without the use of social media. Billions of active users use the platform, so sharing videos on social media platforms helps you in expanding the global reach. The fact is that social media has an important role in attracting audiences, but it also is considered a prime channel for implementing subtitles.
Hence, don’t ignore the social media videos and provide adequate subtitles for each of them.

4. Access to hard-of-hearing/ physically disabled audience

Talking about reach of the audience, there is a huge global population that is hard-of-hearing. Subtitles are the best way to reach this section of audience as well. 

In a nutshell, subtitles help you with a better global market ranking by accomplishing these:

• Increase international audience

• Enhance content accessibility

• Serving mobile users

• Optimize your search

• Improving watch time

The Bottom Line

Generating multiple language subtitles for English-based videos might not be a simplified job. Get in touch with a professional subtitling company such as Vanan Services to ease the entire process.