Understand the various ways to make media & entertainment more accessible with the help of captions.

We all know that captions aren’t just for people with hearing problems. Captions are also a great way for creators to connect with audiences who prefer watching videos without sound.

And when it comes to SEO, Google and other search engines rank videos with captions higher in search results. So no doubt, adding captions will help you grow your audience base. In this article, we’ve put together a comprehensive guide on making media and entertainment more accessible for your followers with the help of captions.

1. Add Captions While Editing Videos

The first step to making captions more accessible is adding them during the editing process as you’re creating your video. Many software available online allows you to add captions within the software, so users can view subtitles or closed captions when pressing the CC button on YouTube or any other platform.

When your video is done, check that the captions are accurate and match what is being said in the video. The automated captions often lack accuracy. Therefore, we suggest you opt for a professional agency offering captioning services that will provide accurate results. Research well to zero down on the right closed captioning services company. 

2. Focus on Caption Clarity & Accuracy

It is critical to ensure that your closed captions are of high quality and accurate. Captions need to be straightforward, easy to read, and right on the screen at all times. The best way to do so is to hire native speakers of the language and have them transcribe your videos.

3. Perfect Timing & Synchronization

When captions are not synchronized with the video, it can be frustrating. Your audience will ultimately stop watching your video. So, captions must be accurate and synchronized while maintaining a comfortable reading pace.

An excellent way to check the timing and accuracy of your captions is by having someone proofread the captions. You can have one transcriber write down the captions and then have another person read the entire script to ensure that it matches with what is said in the video. It is also good to have two people check each line for accuracy.

4. Accurate Caption Placement & Positioning

Getting captions placed and positioned correctly can be tricky. Here are a few tips for accurate caption placement and positioning:

• Make sure your captions are readable. They should be large and easy to see and shouldn’t block any important visual information on the screen.
• Place captions below the video image, in the bottom third of the screen. This is where they will be most visible and easiest to read.
• Don’t place captions over action in the video, or they’ll be challenging to read. If there’s a significant movement or action in your video, move the captions to another spot.

Let’s Wrap Up

Captioning services make it possible for people who are deaf or hard of hearing to enjoy your media content just as much as everyone else. By making your content accessible, you can increase viewership and reach a larger audience. 
At Vanan Services, we’re passionate about making media more inclusive, and our team of experts is here to help you with media captioning services. Hire our captioning services today!!