Have you ever wondered why your YouTube channel performs poorly? Keep calm, and understand how Captions can be monumental for your YouTube videos reach;
First and foremost, Billions upon billions of people today, upload and stream videos online across a wide variety of existing social media platforms, with YouTube, standing out with a huge, consistent and responsive audience. The main reason why businesses are now employing new video outreach strategies, in a bid to boost their overall productivity. Moreover, video creators love YouTube because of its popularity, ease-of-use, and advanced toolset. The price is right for tapped budgets and very few video platforms can compete with YouTube’s massive audience.
The major drawback of publishing on the world’s largest video platform is that there’s a lot of competition across every genre and keyword, posing a significant challenge for many video creators on how to make their content discoverable, more engaging, and accessible to the broadest audience. This is where the monumental importance of captions on YouTube videos come in. Generally, captions massively help your YouTube videos rank higher across more keywords, increase audience engagement, and make your videos accessible to people with hearing disabilities and language barriers.
Did you know that over 72 hours of video are uploaded to YouTube every single minute?
Your videos can significantly stand out from others, if you effectively caption them, and here’re some far reaching reasons why Captions are Monumental for YouTube Videos:
YouTube Captions Help Your Videos Get More Clicks and Views
Upon adding captions to your YouTube videos, they’re read and indexed by both YouTube and Google. Captions are generally considered an accurate and full representation of your videos through on-screen texts, which enables search engines to get a much deeper understanding of your video content. Usually, for short form content (with duration less than 5 minutes), it is highly recommended to paste the entire transcripts into the video description field, as it is also weighted in search algorithms.
For longer content, cherry pick your transcripts for particularly insightful nuggets of information and make these the value proposition of your video. Moreover, it is very thoughtful to also extract keywords and key phrases from your video transcripts and add them as tags or include them in the video description field under a heading of “Topics”. Take note that, YouTube’s automatic captions are not indexed by Google or YouTube due to the high error rates. Thus, manual high-quality professional captions are very monumental in taking complete advantage of the SEO (Search Engine Optimization) benefits. As of this moment, you definitely should start adding captions to your YouTube videos today, if you want to get more clicks and views.
YouTube Captions boosts Engagements and View Times
Generally, in SEO (Search Engine Optimization), there’re a lot of talks and opinions about bots: *bots searching, bots crawling, and bots indexing. Search engine bots usually look for signals of relevancy left by humans. The main reason why engagement is very monumental in video SEO. Engagement is usually shown on YouTube, through human actions such as video comments, channel subscriptions, and viewing. But most effectively, adding captions on your YouTube videos, have been proven and very monumental in increasing video engagement and view times, according to a study by PC Magazine and Google’s very own A/B test results.
Better still, online video content accounts for over 74% of consumer traffic, and WordStream reports that about 45% of online users watch more than an hour of YouTube videos during any given week, and that 44% of SMB (Server Message Block) marketers and owners have been putting in money on captioning YouTube videos. So, what does this mean for businesses and marketers? Your video strategy is critical to digital success and ROI (Return on investment). You’ll have to boost your engagements and view times by adding professional captions on your YouTube videos.
YouTube Captions massively Help out with Accessibility
It is worth mentioning that, over 41% of YouTube videos are incomprehensible, without captions or sound. This is significantly due to the fact that, captions on these videos enable deaf and hard of hearing users to watch videos and get intended messages accurately. It is really important for all video publishers, and most particularly; government agencies, businesses, educational institutions, and broadcasters who as an obligation, need to adhere to internal policies and accessibility laws. Moreover, captions are also very monumental for YouTube videos, as they present a massive help to people who know English or other languages as a second language, as it is possible to for them to watch YouTube videos conveniently in sound sensitive environments, like workplaces. In a nutshell, adding captions to your videos helps in boosting accessibility from every comprehensible perspective.
Understanding Takes More Than Just Visuals
Not everybody can visually learn. YouTube video captions are incredibly monumental for online learning and retention of information. Captions are proven to result in a greater depth of understanding and focus of attention, as they usually reinforce the actions being performed in the video itself; thus, your viewers can derive the meaning from the captioned words as they’re shown, by listening to the attached audio, or through a combination of the two. You should be thinking of adding captions to your YouTube videos, for the sake of enhancing understanding beyond visuals.
Videos created for more than one language
Getting premium quality YouTube captioning or video transcripts is undeniably the first step toward translating your video content for a wider international reach. With about 80% of YouTube views coming from outside of the United States and over 67% of views coming from non-English speaking countries, translated captions on these videos is becoming and more in-demand. Is your business growing internationally? You definitely should start considering adding captions to your YouTube videos sooner, rather than later.
To Conclude; before you think “it’s a wrap,” add captions to your video production process. Your YouTube videos deserve to stand out from the crowd.