FAQs or rather Frequently Asked Questions is one of the most underutilized tools by businesses. An FAQ section on your website provides a platform for you to answer common concerns, questions and objections about your product or service. Companies are often too focused on communicating their brand that they forget who they are doing it for? The people. They have similar questions about a product. he benefits of setting up an effective and functional FAQ session are enormous and very rewarding for your business. Aside from alleviating the purchasing anxieties about products that customers usually have that is not contained in the body, it improves SEO hence increases your site’s visibility on Google and offers more specific information about your product inadvertently saving time. A lot of thought needs to get into creating that perfect FAQ for your business or website. This article offers tips that will enable you to create a most effective FAQ session.
Collect your data
Learn about the frequently asked questions about your product or service and you can learn this from your support team as they get to know and hear more of them than anyone else. Once you learn the questions, you will easily be able to find a way to deliver to them, the answers in a palatable way. You could also draw inspiration from business in the same line as yours, check out their FAQ section and try to answer those questions the best way your brand can.
It is also advisable to think about your product’s strengths and answer questions that will emphasise this strength. Create content that will highlight that free service you offer or emphasise your company’s inclusive customer support. Not only will these answer common questions but motivate customers to subscribe to what you’re offering.
Find the tone to best answer your FAQs
Every business or company when communicating its information contains a certain voice or style that is usually detected especially through the wording they use. It’s in the copy you write or the advertisement tagline or in the company profile. It’s in this tone is distinct and characteristic of you so it is only right it stays consistent with your brand. It has already formed a huge part of your brand identity. Use the tone maximally especially in FAQs to be able to use its potential optimally. Creating FAQs with the tone in mind offers various creative outlets or means of delivering those answers to common concerns.
Make it an appealing session
An FAQ session pretty much involves words through questions and answers and this only makes up for text on your site. Doesn’t mean you cannot get creative with text. On your website in the FAQ section, you can add up images that are both instructive, intuitive and entertaining as this will draw the customers’ attention, or videos to better clarify things.
These additions work great to make the session interactive for the customer so they can be fully engaged with your brand. With quick growing steps in the tech world, you can use a number of other features to make the FAQ session as effective and fulfilling as possible. When in the process of making it beautiful, think font, color and size of the questions and answer, Distinguish them in an attractive creative way to the user.
Build an organised structure
Structure and organisation are integral to any business and even more to information with all the information overload we go through now. FAQs definitely contain a lot of content as they not only answer questions, but their answers serve various functions that largely relate to the sustainability of your brand.
Content ought to be created right and organised appropriately before being delivered to the browsing visitor on your rite. Divide the content into topics and subtopics first. A major benefit of dividing up content is that it enables ease of navigation around your site. A potential customer will easily and quickly find what they are looking for and in the process even learn about your product more and encounter answers to relevant questions they even though of before. You can add features to further ease the browsing experience for the user, a common useful practice is adding the search feature on your FAQ section. When it comes to the organization of the information, it is only logical that you arrange the information in a way that the most frequent questions answered first.
Going social with FAQs
FAQs contain a huge knowledge base about a product and your brand in general. By adding social buttons to your FAQ section, it makes it easier to share the information online through largely shareable social platforms like Facebook, Twitter and on status updates. Your brand’s visibility on social media will largely increase which is a good sign for a growing business. It is also easier to interact with social users online and you can just simply copy the URL to them instead of writing them the answer on the wall. This inadvertently brings more traffic to your site.
Where to place your FAQs section
The position of an FAQ on your site is highly dependent on products and service that your brand is selling. If your products generate a lot of questions then it is advisable to create a separate FAQ page redirecting the user to the site where the answers will work to alleviate purchase anxieties. For companies whose core function is customer service, then FAQS should form a major part of their support desk for a better customer service approach to the common concerns and questions by visitors and potential buyers. A smart way to incorporate FAQs is also inputting then up on product descriptions in a way that the answers offer a detailed product description.
In finality, FAQ pages are important to any business more specifically in the customer’s journey towards buying your product or relating with your brand. It is also necessary that they are made discoverable on the site and not hidden among other sections. A regular update on your FAQs also goes a long way in keeping the customers in the loop and your brand relevance. Used smartly and strategically, FAQs can add immense value to your business.